Chico Luxury Home Market

News Release



Chico, CA 4/14/2008 Sandi Bauman with Chico Homes recently completed a luxury home marketing training course. The Institute for Luxury Home Marketing provided the Certified Luxury Home Marketing Specialist training.

The course – which covered such topics as demographics of the affluent, lifestyle segmentation, trends and amenities in today’s luxury home product, and creating a marketing plan for the multimillion dollar property – was taught by Laurie Moore-Moore, President of the Dallas-based Institute and author of the book, “Rich Buyer, Rich Seller! The Real Estate Agents’ Guide to Marketing Luxury Homes.”

“The course is a step towards earning the prestigious Certified Luxury Home Marketing Specialist (CLHMS) designation which The Institute awards internationally to sales professionals who meet performance standards in the upper-tier residential market,” said Moore-Moore. Sandi Bauman is an example of a sales associate who has earned the CLHMS designation, and who works to hone the special skills and competencies necessary to provide exceptional service in the fine homes and estates marketplace.”

Bauman is an award-winning sales associate who has been in real estate since 2005 and specializes in the Chico/Paradise residential market. She has been the top producing listing and selling agent at Chico Homes each year, servicing relocating buyers and sellers, investors, first time home buyers, and is highly active in the foreclosure market. Visit her blogsite “The Pink Couch” at

“The training provided new insight about the upper tier market, helped me polish my skills, and provided valuable networking contacts with other agents across the country who specialize in luxury properties,” said Bauman. “In addition, I discovered new and creative tools for promoting expensive homes and estates and new resources for finding buyer prospects. Home buyers and sellers will benefit from my new knowledge.”

For current information on the Chico luxury homes market, contact Sandi Bauman at Chico Homes, 530-864-5407 or email [email protected]

Sandi Bauman (Chico Homes): Real Estate Agent in Chico, Butte County, California
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