How to Hire a Chico, CA Realtor and Make More Money!
September 16th, 2007categories: Anatomy of a Chico CA Real Estate Transaction, Chico Buyers, Chico Sellers
It’s often fascinating to hear how people go about hiring a Chico, CA Realtor to represent them in the sale or purchase of a home. More often than not, I hear things like:
“Jeff has those big bulletin boards all over town- he must be REALLY successful!”
“Ann is our next door neighbor.”
“Bill is my co-workers son. He just got his license, and we thought we’d help him out.”
“Julie always has her picture in those real estate magazines, she must sell a lot of homes!”
Yikes!
A real estate investment is arguably one of the biggest, most costly financial decisions a person will make in their lifetime.
As such, it is critical to choose carefully the professional that will be guiding you through the complex transaction. As nice as it would be to give “Bill” an opportunity to learn the trade, are you willing to put your financial security on the line for him? “Ann” might be the best neighbor in the world, but the worst Realtor in town! One of the biggest mistakes I see people making when hiring a Realtor is ASSUMING that an agent is a top producer, simply because he or she is good at advertising. In truth, the agent might not have sold anything all year!
Ideally, you will find yourself a competent, proven professional who is knowledgeable about the industry, the local Chico, CA market, and your needs as a consumer. By doing so, you will make more money!
“How do I go about hiring the right Realtor?” you might ask.
I suggest that you conduct a minimum of 3 interviews with agents you are considering to represent you. That’s right– INTERVIEWS! Ask the tough questions, and take notes on the answers. Compare the experience, professionalism, and general attitude of each agent.
Here is a great list to get you started:
1. Are you a FULL time Realtor?
(IMHO you can find VERY good part timers… you should just know up front who you’re hiring.)
2. What is your total sales volume this year?
(Consider that an average Chico, CA house is around $350,000).
3. How many transaction sides have you closed this year?
(The top 20 producers in Chico, CA will close an average of 30 per year).
4. How do you rank in your company?
5. What price range does your typical listing fall under?
(If your house is worth $1 mill, you don’t want to hire a $200k agent!)
6. How do you rank in comparison to the other 400+ Realtors in the Chico MLS area?
7. Do you have a personal web site or blog site?
8. Tell me about your Internet marketing programs.
(Do you understand and cater to the 92% of buyers that utilize the Internet?)
9. Tell me about your traditional marketing methods.
10. Are you currently active in your local Board of Realtors?
(Do you keep yourself current on local issues and network with other Top Producers?)
11. Do you offer Exclusive Buyer Agency?
(Will you explain all levels of agency representation, how they apply, and how affect me?)
12. What real estate specialty designations have you received or are you pursuing?
(Do you find continuing education to be valuable?)
13. Before we agree to work together will you do a ‘listening presentation’ so you can learn about all of my ‘wants’?
14. Are you equipped with the newest tools of the trade?
(the latest in software such as Relay, smart phones, scanners … all of those high-tech things that will help you be an industry leader?)
15. Do you have systems in place to insure that you contact me regularly with useful information?
(Will you continue your relationship with me even when I am not buying or selling real estate?)
16. What percentage of your business comes from referrals and how important is this for you?
(In other words, how much time do you spend prospecting versus working on finding me a home?)
17. What sets you apart from all of the other Chico, CA Realtors that I know??
It stands to reason that a top producing agent has a certain level of proven skill, knowledge, and ability to work with people, all of which are crucial elements to getting you the most money possible from your sale or purchase. Your job, as a consumer, is to be aware and responsible for whom you are hiring to represent you. After all, you are the one who will inevitably suffer in the long run!
One last bit of advice: you need to genuinely like the person you hire! Throughout the course of a transaction, you may spend a considerable amount of time with your Chico, California Realtor. Make sure that you are comfortable communicating with the individual, and that you feel he or she truly has your best interests at heart. Many are great sales persons, but lack the personal connections that are critical.
